Career Overview

STEVEN R. CRANE

ACD / Sr. Copywriter / Content Strategist

T: 770.973.9408 / C: 770.490.6057 / E: steven@brainsofsteel.com

 

SUMMARY:  20+ years of professional writing experience, including traditional, interactive and specialized advertising agencies. Strong organizational and presentation skills. Developed conceptual, strategic and creative thinking ability. Demonstrated ability to meet strategic goals; and craft solid, engaging, award-winning creative; while multitasking under deadline pressure.



EXPERIENCE:

12/06 - Present - Hodes (part of Symphony Talent) - Associate Creative Director / Senior Copywriter

Contributions:    

•  Develops content for a diverse client base across all media

•  Consults on content strategy needs, to include SEO and social media optimization

•  Provides thought leadership from concept development through content execution

  Mentors junior team members

Media: Interactive, print, broadcast, promotional, multimedia programs 

 

01/04 - 02/06 - THINK Interactive - Senior Copywriter

Contributions: Content strategy, concepting, copywriting, presenting, broadcast production, mentoring of junior team members 

Media: Interactive, print, broadcast, promotional and packaging

 

06/02 - 07/03 - Adair-Greene/GREENEFFECT Advertising - Copywriter

Contributions: Concepting, copywriting, presenting

Media: Print, collateral, broadcast, direct response, interactive

 

02/99 - 01/02 - J. Walter Thompson - Senior Copywriter

Contributions: Concepting, copywriting, presenting, mentoring junior writers

Media: Print, broadcast, collateral, promotional, interactive

 



EDUCATION
:  

BA - Journalism /Advertising, University of South Carolina - 1995

Copywriting curriculum, The Creative Circus, Atlanta, GA

 

SELECT CLIENTS:

Alltel, Bank of America, Convergys, CSC, Darden Restaurants, Dick's Sporting Goods, Discover Financial, Duke University Health System, Ecolab, Emory University, FedEx, Goodrich, HIT Entertainment, The Home Depot, IBM, Limited Brands, Marriott, Solvay Pharmaceuticals, The Ritz-Carlton, UnitedHealth Group, UPS, Vanguard

 

REFERENCES: View my professional recommendations on LinkedIn