• Home
  • My Work
  • Podcasts
  • Staring at the Ceiling 2025
  • My Story
    • About Steven Crane
Brains of Steel

My Work

I've been fortunate to have the opportunity to contribute to the stories of some of the world's best known brands. These are a few of my favorite creative and strategic projects. 

  • All
  • Print
  • Digital
  • Books
  • Strategy
  • Employer Branding
Thrivent

Thrivent

National brand campaign targeting Christian-minded financial professionals.

print, digital, website

Employer Branding

See project
The Home Depot

The Home Depot

Enterprise-wide employer brand campaign for America's leading home improvement retailer.

print, digital, website

Employer Branding

See project
Dick's Sporting Goods

Dick's Sporting Goods

National recruitment campaign to attract new associates in roles corporate-wide, developed to complement existing consumer-facing branding.

print, digital, website

Employer Branding

See project
UnitedHealth Group

UnitedHealth Group

Creating a unifying employer brand for a Fortune 10 healthcare giant with several diverse business units worldwide.

Strategy, Employer Branding

Employer Branding

See project
Ecolab

Ecolab

Global recruitment brand campaign

print

Employer Branding

See project
Pharmacyclics

Pharmacyclics

Career website for pharmaceutical research and development innovator.

digital, website

Employer Branding

See project
The Home Depot

The Home Depot

Developing a new employer value proposition and supporting creative for America's home improvement retail leader.

Strategy, Employer Branding

Employer Branding

See project

Load more projects