industrial strength ideas by:


Steven Crane

Creative Director / Copywriter


You've found Brains of Steel, the online home of Atlanta, GA copywriter, Steven Crane. 

Here, clients of all size and specialty have come to build stronger brands and have discovered ironclad: 
Advertising concepts      Content strategy      Copywriting      SEO      

Looking for award-winning creative in print, interactive, broadcast, and social media?

The factory is open. Come on in.
Good ads engage, educate, and entertain. GREAT ads elicit action and results!


Provided creative solutions for 
 many of Fortune's Top 100 Companies,
across diverse industry sectors


UnitedHealth Group “Greater Than” campaign wins runner-up in ERE's Recruitment Excellence Awards for Best Employer Brand


Employee Engagement and Satisfaction score, following creation and implementation of new “People@CHS” Onboarding program for Carolinas HealthCare System