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 PROJECT DETAILS 

Sustaining the Caffeine Advantage

 

Leading sports nutrition authority Dr. Jose Antonio, Ph.D., C.S.C.S., F.A.C.S.M.,  provides a wealth of clinical and scientific research supporting the healthy, natural benefits of caffeine, and exposes several common myths.

 

When our client developed this book in support of their Sustain Energy (sustained-release caffeine) supplement product, I had the opportunity to polish and streamline the text for this informative deep-dive into the suprising benefits of the world's most ingested psychoactive substance.

 

 

 

 

 

 


 

 

 

 

 

 

 

Books, editor

Books

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In a nutshell:


Writer of words. Creator of cool concepts. Developer of big ideas that get noticed & get results. Pancake aficionado.


In more detail:


Don't stop now; you'll miss out on how World War II, a freak baseball accident, and the Mafia all helped create the writer behind some of advertising's great success stories.

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