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 PROJECT DETAILS 

Dick's Sporting Goods

 

Trade Ad

 

 

Copy: Keep going. The race is never won at the half way point. When you can see the finish line, and especially when you can't - you... don't... stop. Because you never know when your opportunity will come, to break free, to take the lead, and to never look back.

 

At Dick's Sporting Goods, we give people the chance to win every day. Don't settle for middle of the pack. When you're ready to go all the way, the road to opportunity leads here. 

 


 

Trade Ad

 

 

 

Trade Ad

 

 


 

Website

 

 

 

 

print, digital, website

Integrated Campaign

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In a nutshell:


Writer of words. Creator of cool concepts. Developer of big ideas that get noticed & get results. Pancake aficionado.


In more detail:


Don't stop now; you'll miss out on how World War II, a freak baseball accident, and the Mafia all helped create the writer behind some of advertising's great success stories.

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